Human Resource Management and Business Strategy - 5165 Words

| Human Resource Management and Business Strategy | | | Abstract Human resource strategies of the group Sun City International have been identified and analysed for purposes of this report. While reviewing the different related literature this report attempts, through an analysis of external and internal factors, to examine how strategic management may help to deal with challenges and changes in a company, closely linked to the human resource department of the group. Finally, the impacts of all the possibilities and past activities are stated, and methods and recommendations are proposed for the Group in concluding this research. Table of Contents 1. Introduction - 5 - 2. Aim and Objectives - 5 - 2.1†¦show more content†¦Various authors are critically analyzed threw qualitative researches aiming for continuous triangulation and adding in reliability and validity (Saunders et al. 2009). The approach is deductive as the analysis is structured and mainly focused on scientific principle. The author decided to investigate the strategic human resource methods implemented by the company Sun International, an international hospitality company with a corporate focus on hotels, resorts and casinos, through two different analysis methods; the S.W.O.T. and the P.E.S.T.E.L. The S.W.O.T. being a strategic planning method utilized to evaluate internally and externally the different strengths, weaknesses, market opportunities and threats inherent to the company. Moreover, the P.E.S.T.E.L analysis deeply studies the core elements and forces of political, economic, social and technological environments. Company Background The Group Sun International is from South Africa; it is a hotel group and chain of resorts and casinos. The Group began with an Iconic hotel and resort called Sun City, located in what was considered a home-land in South Africa’s early history, neighbouring the area of Johannesburg and Pretoria. Developed and opened by owner Sol Kerzner, Sun City was South Africa’s first five star hotel to be opened during the time of the Apartheid. Sun International Is a group conceived from another company group called Sothern Sun, throughShow MoreRelatedHuman Resource Management And Business Strategy Essay1307 Words   |  6 Pagesbetween human resource management and business strategy is one of the most m important demands that are placed upon modern strategic human resource management. In both the management and the academic literature, it is generally acknowledged that the strategic deployment and management of personnel can contribute to the success and continuity of the firm. Some go even further by stating that a firm’s human resources form the basis of the firm’s competitive advantage. In this view, the human resourcesRead MoreCase Analysis: Zappos Human Resource Management and Business Strategy673 Words   |  3 Pagesapplied to all new employees, regardless of position. 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